Lead Generation
What Is It?
The ideal result for a digital marketing strategy is a qualified lead that your sales team can follow up with. It could be a phone call or information submitted to you. Either way, digital marketing works the best when the result is something that your sales team can take action on.
How Is It Different?
This type of philosophy requires a deeper understanding of your audience, and the questions they need to have answered before they become a customer. You need to find them where they are ready to take an action, and give them answers to the big questions they have. When you do this you begin to qualify your leads before they give you their information and talk to your sales team. The result is a higher quality lead that is more likely to become a conversion.
Why Does It Work?
SEO, Content Marketing, Social Media Branding, are all great traffic sources that take more time and investment, but if your business needs leads quickly, they may not be the best place to start. What we do is help you identify a few things.
- Who is your target audience? Where are they? What are they looking for?
- What are the questions they have that need to be answered before they will trust you?
- What digital platforms are they on and how are they using them?
If you can answer these questions confidently, then we can start building a customer journey for them. If you are ready to start then fill our out customer application below. Please keep in mind, we do not choose to work with every business that requests it. We only work with those that we deem to be a good fit for this marketing philosophy.
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