The ideal result for a digital marketing strategy is a qualified lead that your sales team can follow up with. It could be a phone call or information submitted to you. Either way, digital marketing works the best when the result is something that your sales team can take action on.
This type of philosophy requires a deeper understanding of your audience, and the questions they need to have answered before they become a customer. You need to find them where they are ready to take an action, and give them answers to the big questions they have. When you do this you begin to qualify your leads before they give you their information and talk to your sales team. The result is a higher quality lead that is more likely to become a conversion.
SEO, Content Marketing, Social Media Branding, are all great traffic sources that take more time and investment, but if your business needs leads quickly, they may not be the best place to start. What we do is help you identify a few things.